What and where the Parents and the Students are going to do their back to school shopping 2014?What and where the Parents and the Students are going to do their back to school shopping 2014?

Back to school season is back. Parents along with their children are busy in doing their back to school shopping. It’s a big time opportunity for the retailers as well as ecommerce to give a boost to their sales and profits. The ecommerce businessmen can re-schedule their sales through the online promotions, offering discounts, promotional emails to the parents and students who are all setting for returning to their school this year. I can bet that this can prove to be a tremendous opportunity for the ecommerce business to take advantage of this back to school period.

Here I would like to share with you an interesting back to school survey info graphic which will help you to gain a detailed insight into the back to school shopping trends. This was a survey conducted by Deloitte. You will be able to find some interesting facts and figures about back to school shopping by the parents and the students. This will help you in the long run to formulate and modify your e-marketing strategies and prepare yourself for the back to school season.

Let me put these back to school survey findings into words for more general explanation and over view:

•  Digital and mobile back to school shopping: 

the first thing you will notice in the info graphic is a marked increase in the online shopping for back to school which was 19% in 2011 and it has increased to 38% in 2014. This rise can be attributed to the wide spread and common use of tablets and smart phones. People now feel it much more easy and convenient to do online shopping at anytime and from anywhere rather than wasting their time on shops waiting among the crowd of other shoppers. The survey clearly demonstrates that the 60% of the tablet users are willing to do back to school shopping from their tablets and 74% have plans to make use of their smart phones.

•  Data Security during online back to school shopping:

 With the increasing concerns about the online shopping security issues and sharing their personal information, people seem to be more concerned over sharing their personal information online i.e. 65% while 51% retail shoppers are concerned about their personal information security. The online shopping stores need to work out on their security and protection issues to decrease the rate of uncertainty among the buyers.

•  Social media: 

It will prove to be the most communicative source for back to school shopping among the parents. 18% of the parents planned to make use of the social media sites for their back to school shopping.

•  Popular destinations, sources and timings for back to school shopping: 

The top destinations for shopping are the discount and value online shopping store followed by the online sites then the office supply and the technology stores and last on the list comes the traditional departmental stores. 54% of the shoppers claimed to do their shopping less than a month before the start of the school while only 26% claimed to do it after the school starts. As for parents, they search the online source for getting information about the back to school shopping while the students are more likely to consult their friends and peers.

•  Financial side:

Finances of a family obviously, play a crucial role in back to school spending. It is expected that on average a family would spend $543 on back to school shopping this year which is less than the last year’s figures i.e. $673. 73% of the surveyed people are of the view that there has been an improvement in the condition of the economy while 76 % of the survey respondents believed that their income is somewhat better or almost the same as that of previous year.

What and where the Parents and the Students are going to do their back to school shopping 2014?

Having studied this interesting and informative info graphic about shopping for back to school trends, the ecommerce businessmen will definitely be able to review their e-marketing strategies which will enable them to gain more traffic hence increasing sales, towards their online shopping stores.